Overview
Assure Group became a client of American Best IT when the company was originally founded. They had fallen victim to a shady SEO backlinking company who promised them they’d rank on the first page, which was true for a while, until Google realized they had spammy backlinks and blacklisted their domain. Central Station was tasked with restoring the domain to it’s good standing and helping generate leads.
Lead Counters & Traffic
- Total Traffic in years
- Total Organic Traffic
- Impressions
SEO Strategy
For almost 3 years, we have worked with Assure Group to enhance their SEO, making them one of the top ranked sites for most of their key words and dominant cities. This was done through constantly adding new and updated content, creating unique city pages and constant beta testing on their layout to ensure the layout captured the most leads.
Due to the optimization that had been done over the years, Assure Group was prepared as the market leader in their industry, receiving over 160+ requests for service. Due to their networking, they were able to save and restore many businesses and schools from extensive water damage at a time so many were already hurting from Covid. Other similar businesses that had not followed the marketing plan developed by American Best IT over the years had under 100 calls for service despite the extreme weather conditions.
Marketing Tracking
We have worked with Assure Group to help set up and track a variety of marketing strategies over the years, helping them track their effectiveness and ROI. This has allowed them to flex their marketing dollars on areas and opportunities that generate the most leads.
The most successful of these marketing strategies has been the Google Pay Per Click campaign. In 2020, it generated approximately 2,000 leads. The cost per lead was kept at one of the lowest in the industry due to the negative keyword list, the geo targeting and other strategies employed by our PPC Specialist Team.
Client Expansion Strategy
Due to the success of the Assure Group site, we have also developed several other sites for them including Dera Resort & Restaurant .
Website Archive
Before
After
Who They Are
Assure Group started its journey in 2007 with a clear objective of providing modern homes to the city dwellers. Since the very beginning, we have been working with sincere efforts to build and provide apartments with all the latest facilities in the industry. We provide you with Home for Peace with superior design, reliable construction materials, and enhanced usability.