Branding Bangladesh | Challenges vs Opportunity for Any Businesses

Despite huge potentials and impressive success in many sectors in recent decades, Bangladesh became emerging market leaders in the south Asian countries. It didn't happen overnight, Bangladesh has to face a lot of international critics, notwithstanding its numerous failures, its overall image in the outside world remains largely negative. Now it's roaring in many different sectors.

'Branding Bangladesh' is playing a critical role in boosting trade, increasing foreign investment, eventually fostering economic growth in the global market. Brand practitioners has no doubt that without a proper 'country brand' strategy we'll have to face lot of problems in the global market.

Most Common Problems or Challenges Bangladeshi Businesses faces

Not knowing how to market.
A very poor knowledge about market segmentation.
Nonfunctional commercial department.
Undefined brand identity.
Amateur pricing.
Disqualified sales strategy (production, marketing and sales departments are not aligned)
Poor online presence.
A bad social media presence.
Underestimating the power of digital presence.