Cost Per Impression

Cost Per Impression in Dhaka, Bangladesh

Cost per impression (CPM) refers to the measurement of the cost that someone will pay when his ad is shown per one thousand impressions in a search engine.

Types of Cost Per Impression

  • vCPM also known as 'viewable CPM' refers to how much an advertiser is willing to pay for actual views.
  • eCPM stands for 'effective Cost Per Impression ' and accounts for the revenue generation capabilities of the impression.
  • Cost Per Completed View which is known as CPCV is relevant specifically to video adverstisement.

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