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• Cheaper than traditional marketing
• Better at understanding return on investment ROI
• The most measurable form of marketing
• Fully adjustable with given budget
• Digital marketing increase brand awareness
• Allows to target right customers
• Improves your conversion rate
• Global reach

Now a days, there are so many ways to do digital marketing, but in general; we can call the following main categories as digital marketing types: • Search Engine Optimization, • Search Engine Marketing (PPC), • Affiliate Marketing • Social Media Marketing, • Content (Copy, Audio, Video) Marketing, • Email Marketing, • Mobile Marketing, • Marketing Analytics.

In broad term, any digital marketer takes care of digital communications with customers using the website, social media channels to generate leads and build brand awareness.

Definitely Yes! Before starting you have to learn digital marketing first. Then you can start creating a solid digital strategy for your business. There are many online courses nowadays, where you'll get some nice digital marketing courses. But the answer is, you have to do some solid R&D as well to get results.

In house professionals vs hiring digital agency is a matter of dispute. Both have pros and cons.
Digital marketing agencies have solid expertise on the following: skilled, industry insights, outsider perspective, and scalable at services. On the other Going In House has deeper understanding about the business, team, mission and they are very much focused on the marketing goal.

Digital marketing costs vary based on the business goal you have. All the given pricing and budget should be given following the size of your company and the scale of your sale target. We can give you an average cost idea of the integrated digital marketing budget for small and medium-scale businesses ranges from BDT 10,000.00 to BDT 120,000.00 per month.