Effective Referral Marketing for Your Business

"What is Referral Marketing Actually?"

It's a process of leveraging partners, customers and influencers for direct and indirect targeted lead generation at scale.

According to Wikipedia: Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

Effective Referral Marketing for Your Business in Dhaka

How Does a Referral Program Work?

Your business is unique, which means you need to build your own unique referral program. There’s no sense in applying a one-size-fits-all approach, you have to build your program targeted specifically to your audience.

Here are a few example headlines and referral slogans that you can spruce up and make your own.

  • Share with your friends and get $10
  • Refer and You Shall Recieve
  • Let’s Help Each Other Out
  • Give $100, get $100 for yourself
  • It’s How We Say… Thanks!
  • Share the Love
  • Spread the love, and get $25 when your friends sign up
  • Help us Help You
  • Invite your friends and earn a free ride
  • Call on your friends to help, you both can earn $10

Few Ways to Effectively Promote Referral Programs

  • Use targeted email marketing.
  • Build social sharing into the referral program (aka create social proof) Strategically place it on your homepage.
  • Make call outs for the referral program on products or sign up pages.
  • Create a special and unique referral program page.
Few Ways to Effectively Promote Referral Programs

Frequently Asked Question About Referral Marketing

Give me a little understanding of digital marketing?
Digital marketing is nothing but a collective effort of business development, marketing, and technology team in an organization that utilizes all the possible digital media channels, devices as well as internet and online-based marketing funnels to communicate with prospecting audiences.
Advantages of digital marketing over traditional marketing
  • Cheaper than traditional marketing
  • Better at understanding return on investment ROI
  • The most measurable form of marketing
  • Fully adjustable with given budget
  • Digital marketing increase brand awareness
  • Allows to target right customers
  • Improves your conversion rate
  • Global reach
What are the common categories of digital marketing?
Now a days, there are so many ways to do digital marketing, but in general; we can call the following main categories as digital marketing types: • Search Engine Optimization, • Search Engine Marketing (PPC), • Affiliate Marketing • Social Media Marketing, • Content (Copy, Audio, Video) Marketing, • Email Marketing, • Mobile Marketing, • Marketing Analytics.
What exactly does a digital marketer do?
In broad term, any digital marketer takes care of digital communications with customers using the website, social media channels to generate leads and build brand awareness.
Can i do my own digital marketing?
Definitely Yes! Before starting you have to learn digital marketing first. Then you can start creating a solid digital strategy for your business. There are many online courses nowadays, where you'll get some nice digital marketing courses. But the answer is, you have to do some solid R&D as well to get results.
Working with Agency Vs. Hiring in house?
In house professionals vs hiring digital agency is a matter of dispute. Both have pros and cons.
Digital marketing agencies have solid expertise on the following: skilled, industry insights, outsider perspective, and scalable at services. On the other Going In House has deeper understanding about the business, team, mission and they are very much focused on the marketing goal.
Is internet marketing costly?
Digital marketing costs vary based on the business goal you have. All the given pricing and budget should be given following the size of your company and the scale of your sale target. We can give you an average cost idea of the integrated digital marketing budget for small and medium-scale businesses ranges from BDT 10,000.00 to BDT 120,000.00 per month.

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